1. Who can review
The strongest eligibility route is a customer enquiry delivered through Proactive Billboards and later marked complete. The review is linked to that enquiry and labelled as platform-verified.
Work arranged outside the platform can be considered through a separate evidence-supported route using an invoice, receipt, quote, booking record, relevant communication or other approved evidence. The verification source is labelled separately.
2. What a review should contain
- An honest overall rating and account of the relevant service.
- An approximate work date and category that do not reveal a private address.
- Optional ratings for quality, communication, reliability and value where relevant.
- Images only when the reviewer has the right to share them and private details have been removed.
- No threats, discrimination, unrelated disputes, confidential evidence or claims presented dishonestly as fact.
3. Reviewer identity and privacy
A reviewer is not required to publish a full legal name. A privacy-safe display such as first name and general area can be used. The platform may retain private account and eligibility information needed to protect review integrity.
Businesses must not use a response to identify, intimidate or reveal private information about a reviewer.
4. Scores and integrity checks
The primary score uses eligible platform reviews. External ratings are not silently combined with it. Confidence should account for review volume so a single high rating does not automatically outrank a strong, established record.
The platform can examine unusual review velocity, repeated wording, duplicate evidence, account connections and other minimised risk signals. A risk flag sends a review for further consideration; it does not make a final opaque decision by itself.
5. Editing, withdrawal and business responses
- A customer can edit or withdraw a review subject to the current rules and preservation of required audit history.
- A business can publish a professional response and edit it, with previous versions retained internally.
- Neither party may use edits or responses to publish private evidence, threats or incentives.
6. Disputing a review
A business can dispute eligibility, false factual claims, personal information, abuse, suspected fraud, mistaken identity or another policy breach. The existing review and score are recorded when the dispute begins.
The reviewer and business can be asked for relevant evidence. Private evidence is not automatically passed to the other party. Outcomes can include retaining, editing, hiding or removing a review from the score, with an audit trail and notice to both parties.
7. Removal, retention and appeal
Published content can be hidden or removed when eligibility cannot be established or the review breaches policy. Disputed and moderated records are not erased from the internal audit system merely because public display changes.
An appeal can be offered according to the dispute status and current moderation rules.